1) Create a frictionless sign-up process
2) Use gamification to increase word-of-mouth marketing
3) Offer personalized rewards tailored to individual customer preferences
4) Activate customers with more than one-time activities like "Follow us on Instagram" or "Join our email list".
A major challenge was creating a system that genuinely engaged customers. Traditional ambassador/loyalty programs often failed to keep customers interested and active over the long term. No Cow needed a system that enhanced customer engagement with personalized experiences, while also focusing on maximizing ROI and fostering brand growth beyond just transactional interactions.
Embracing Zealot: A New Direction
With the help of Zealot, No Cow's new Plantbassador Community Program led to increased sales, richer content, and increased valuable insights into their customer base.
With Zealot, No Cow was able to:
2. Remove friction: No Cow was able to onboard 100's of members, collecting 50+ pieces of authentic UGC on auto-pilot.
3. Scale their word-of-mouth marketing: With Zealot, No Cow was able to ditch their spreadsheets in favor of a platform that helped them incentivize word-of-mouth marketing in a scalable and measurable way.