How Odyssey Grew the "Growth

Gang" to 100s of Members

Read how this fast-growing Mushroom Energy Drink brand built a community of 400+ advocates to accelerate brand awareness, generate UGC, and increase referral sales through a gamified ambassador program on Zealot.

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In 60 Days...

400+

Program Ambassadors

250+

Completed Missions

32.5x

Program's Total Impact Value
What they needed

Odyssey Elixir's

Objectives

Odyssey had been using Google Sheets and email communication to run their ambassador program. Which made it very difficult to scale beyond a few members on a spreadsheet. So they began the search for a platform that would help them run their ambassador program at scale in one spot.

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how we helped

The Growth

Gang Program

With Zealot, Odyssey was able to incentive their ambassadors not just for driving sales, but also for talking about their brand on social media. On top of the gamification, Odyssey was able to save hours each day with Zealot's streamlined features for communication, payments, tracking and more!

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How Zealot helped

The Growth

Gang Program

With Zealot, Odyssey was able to incentive their ambassadors not just for driving sales, but also for talking about their brand on social media. On top of the gamification, Odyssey was able to save hours each day with Zealot's streamlined features for communication, payments, tracking and more!

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The results

What Odyssey

Has Achieved (So Far)

Odyssey has established a cost-efficient pathway to cultivate an authentic community via their Ambassador program.
In 60 days they've achieved:
‍
•400+ Active members in their Ambassador Program
•250+ Missions Completed by the program members (including UGC, Social Posts, and Product Surveys).
•32.5x Total Impact Value within the program (including referral sales and content)

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"Can't imagine running our ambassador program without Zealot! The gamified features make it easy to keep ambassadors engaged and the automations save us hours of manual work each day"

Megan Hailey
Partnerships and Community Manager, Odyssey Elixir

“Their work has significantly reduced my stress in having to imagine, design, then implement a new design language for the business.”

Greg Barbosa
Agency owner, Teller

“High quality work, responsiveness, and most of all, very valuable feedback and advice that we appreciated.”

Jordan Jadallah
Finance, TYTO

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FAQs

All Your Questions,

Answered.

Here are some common questions Odyssey received about their new Ambassador program. We collected and included them here to answer any questions.  

001
005
What inspired Odyssey Elixir to create this new ambassador program?
Odyssey's Response:
‍
We discovered that our customers are our most genuine advocates and content creators. Driven by their passion, we created an ambassador program that celebrates their dedication to health and wellness. This initiative amplifies their voices, making them central to our brand story and inspiring others in their community.
002
005
How does the partnership with Zealot enhance this program?
Odyssey's Response:
‍
Zealot brings cutting-edge technology and expertise in customer engagement to the table. Their platform allows us to seamlessly integrate personalized rewards and gamification into our customers' experiences, making the program both fun and deeply relevant to their wellness journeys.
003
005
What has been the customer response to the program so far?
Odyssey's Response:
‍
The response has been overwhelmingly positive. Customers are loving the personalized aspect and the focus on health and wellness. We've seen a significant uptick in engagement, UGC content, and repeat purchases since the launch.
004
005
How do you see this program evolving in the future?
Odyssey's Response:
‍
Looking ahead, we're excited about incorporating Zealot's advancements in AI personalization into our program. This will allow us to offer even more tailored experiences and rewards, precisely matching our customers' preferences and interests. By leveraging Zealot's innovative technology, we plan to enrich our partnerships and expand our offerings, ensuring our customers enjoy a uniquely personalized journey that aligns with their health and wellness goals.
005
005
Finally, what advice would you give to other brands considering a similar approach?
Odyssey's Response:
‍
Our key advice is to listen to your customers and understand what truly matters to them. An ambassador program should be more than just a marketing tool; it should enrich your customers' experience with your brand and align with your core values.
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Go from costly ads to leveraging loyal customers for sustainable brand growth.

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Odyssey

case study

How Odyssey Grew "Growth Gang" to 100's of Ambassadors

Members

200+

Missions completed

100's

engagement Increase

400%

Manual Hours saved

LOTS
In 30 days

The Story

Odyssey Elixir, renowned for its unique adaptogenic mushroom-based beverages, sought to enhance customer loyalty and engagement. To achieve this, they partnered with Zealot, a leader in innovative loyalty solutions, to develop a next-generation loyalty program. This case study explores the development, implementation, and outcomes of this new program.
01
The Need To Revamp Their Ambassador Program

Program Objectives

Odyssey wanted to use its customers to help sell the brand, increasing growth while saving on costs. They focused on getting customers to share their own content and affiliate links, aiming to spend less on ads, influencer marketing, and content creation, and get more user-generated content.

02
Pain Points

Previous Hurdles

Odyssey struggled to grow their ambassador program because they couldn't find a platform designed for managing ambassadors. This made it very hard for them to efficiently handle and expand their network of advocates, limiting their program's success.

03
The Solution

The Solution

With the help of Zealot, Odyssey was able to launch "The Growth Gang". A next-generation loyalty program which marked a significant step forward in customer engagement and brand loyalty. By focusing on personalization, gamification, and a seamless technological experience, the program not only met but exceeded its objectives.

With Zealot, Odyssey was able to:

1. Increase Customer Engagement: The program saw a significant increase in customer sign-ups and active participation.

2. Enhanced Brand Loyalty: Customers showed a deeper connection with the brand, evidenced by increased repeat purchases and higher average order values.

3. Collect Valuable Customer Insights: The data collected provided Odyssey with insights into customer preferences, aiding in targeted marketing and product development.‍

Reward your customers for promoting your brand, not just purchasing from you.

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Questions
001
005
What inspired Odyssey Elixir to create this new loyalty program?
Odyssey's Response:
‍
Our inspiration came from our customers themselves. We noticed a growing desire for not just quality products, but also for a more engaging, personalized experience with our brand. We wanted to create a program that not only rewards purchases but also aligns with our customers' health and wellness goals.
002
005
How does the partnership with Zealot enhance this program?
Odyssey's Response:
‍
Zealot brings cutting-edge technology and expertise in customer engagement to the table. Their platform allows us to seamlessly integrate personalized rewards and gamification into our customers' experiences, making the program both fun and deeply relevant to their wellness journeys.
003
005
What has been the customer response to the program so far?
Odyssey's Response:
‍
The response has been overwhelmingly positive. Customers are loving the personalized aspect and the focus on health and wellness. We've seen a significant uptick in engagement and repeat purchases since the launch.
004
005
How do you see this loyalty program evolving in the future?
We're looking at integrating more AI-driven personalization and expanding our reward offerings. We also plan to collaborate with other health and wellness brands to offer a wider range of experiences and products to our customers.
005
005
How do you see this loyalty program evolving in the future?
Odyssey's Response:
‍
We're looking at integrating more AI-driven personalization and expanding our reward offerings. We also plan to collaborate with other health and wellness brands to offer a wider range of experiences and products to our customers.
006
005
Finally, what advice would you give to other brands considering a similar approach?
Odyssey's Response:
‍
Our key advice is to listen to your customers and understand what truly matters to them. A loyalty program should be more than just a marketing tool; it should enrich your customers' experience with your brand and align with your core values.