How NoCow skyrocketed referral sales to

thousands in just 60 days

Learn how this industry-leading plant protein brand scaled authentic content creation, referral sales and organic growth through a gamified ambassador program on Zealot.

Show Me How

In 60 Days...

400+

Program Ambassadors

150+

UGC collected

700%

Increase in Referral Sales
What they needed

NoCow's

Objectives

Before Zealot, No Cow faced many difficulties while running their ambassador program. Specifically, they faced a low active rate, spent hours manually tracking social content and were also forced to manually payout commission to ambassadors. They sought out a more streamlined way to run their ambassador program from start to finish.

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how we helped

Creating

A Gamified Experience

When No Cow found Zealot, they were finally able to run an engaging and streamlined ambassador program without the use of spreadsheets. They were able to automate communication, applications, code creations, payments, contract tracking and much more! Zealot's gamified elements like missions and points have also made it easy to keep their ambassadors engaged.

Show Me How
How Zealot helped

Creating A

Gamified

Experience

When No Cow found Zealot, they were finally able to run an engaging and streamlined ambassador program without the use of spreadsheets. They were able to automate communication, applications, code creations, payments, contract tracking and much more! Zealot's gamified elements like missions and points have also made it easy to keep their ambassadors engaged.

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The results

What NoCow

Has Achieved (So Far)

NoCow has created a new, cost-effective channel for growing sales and brand awareness through their Ambassador program.
In 60 days they've achieved:
•50k+ impressions on social through effective, advocate-led content creation
•4.4x ROAS for referral/ affiliate revenue and content from the program
•150+ pieces of UGC collected

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"Zealot has made it a lot easier to keep our ambassadors engaged. Helping us incentivize word-of-mouth marketing in a scalable and measurable way!"

Katie Flanders
Brand Manager, No Cow

“Their work has significantly reduced my stress in having to imagine, design, then implement a new design language for the business.”

Greg Barbosa
Agency owner, Teller

“High quality work, responsiveness, and most of all, very valuable feedback and advice that we appreciated.”

Jordan Jadallah
Finance, TYTO

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FAQs

All Your Questions,

Answered.

Here are some common questions NoCow received about their new Ambassador program. We collected and included them here to answer any questions.  

001
005
Can you tell us more about your initial goals when you started the ambassador program in and how Zealot helped you achieve them?
No Cow's Response:
Our initial goal for starting the ambassador program in was to encourage our brand fans to share their positive experiences with No Cow and help us build brand awareness while driving new customer referrals. Zealot played a critical role in achieving these goals by providing us with a platform that streamlined our ambassador program and kept our ambassadors engaged, which was not possible before Zealot.
002
005
What specific challenges were you facing when managing your ambassador program through email and spreadsheets, and how did Zealot address those pain points?
No Cow's Response:
Managing our ambassador program through email and spreadsheets posed several challenges, including low engagement levels beyond 20 ambassadors. Zealot helped us overcome these challenges by simplifying the process of creating missions, automating various aspects of ambassador management, and reducing the manual work our team had to perform.
003
005
You saw a significant increase in referred sales and the collection of user-generated content within just 60 days after onboarding with Zealot. Can you elaborate on how Zealot played a role in this growth?
No Cow's Response:
Zealot played a significant role in the rapid growth of our ambassador program. Within just 60 days of onboarding, we welcomed nearly 400+ ambassadors, collected over 150 pieces of authentic user-generated content, and even conducted a survey that led to the introduction of a new product flavor. Zealot's gamification, automation, and social engagement features were instrumental in achieving these results.
004
005
Your switch to Zealot allowed for gamifying advocacy and automating various ambassador management processes. How did these features contribute to the success of your ambassador program?
No Cow's Response:
The gamification feature of Zealot allowed us to create missions and send them to hundreds of ambassadors with a simple click, either through text or email. This made it easier for us to get our ambassadors involved in campaigns and product launches. The automation capabilities of Zealot streamlined the entire ambassador management process, including reminders, application approvals, payments, and content approvals, enhancing our efficiency.
005
005
Can you share some insights on the benefits of using Zealot to measure ROI, both in terms of referrals and earned media value (EMV) from ambassador-created content?
No Cow's Response:
Zealot provided us with the ability to measure the ROI of our ambassador program, encompassing both referrals and the earned media value (EMV) derived from content created by our ambassadors. This data-driven approach helped us evaluate the impact and effectiveness of our program accurately.
006
005
How has the scalability and ease of managing your ambassador community improved since transitioning from spreadsheets to Zealot?
No Cow's Response:
Transitioning from spreadsheets to Zealot significantly improved the scalability and ease of managing our ambassador community. We no longer needed to hire more full-time program managers, as Zealot allowed us to handle a larger number of ambassadors more efficiently.
007
005
With the success you've seen, like the introduction of a new flavor from survey insights, are there any new strategies or plans you have in mind for your ambassador program's future growth?
No Cow's Response:
Based on the success we've experienced, we plan to continue growing our program and explore placing our best ambassadors into more lucrative reward tiers. Additionally, we are looking to migrate our loyalty, ambassador, and influencer program onto the Zealot platform in the first quarter of 2024. This will further enhance our brand community's growth and engagement, with ambassadors actively contributing to brand awareness and interaction.
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Transform your ambassador program with gamification today!

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a tablet with a graph on it

No cow

case study

NoCow launches "Plantbassador Club": A thriving community of brand ambassadors.

Members

250+

UGC collected

60+

Increase in referral sales

700%

Manual Hours saved

LOTS
In 60 days

The Story

No Cow is a fast-growing CPG brand making plant-based protein bars, powders and other nutrition products, sold through its own website, Amazon and retailers like Whole Foods. The Company started its ambassador program as a way to drive community-led growth in a sustainable way.
01
The Business Objective

Program Objective

No Cow saw the need to reach more customers and started the Plantbassador program with help from Zealot. This program, on Zealot's platform, encourages No Cow's biggest fans to increase brand awareness and create content that drives sales through their social networks.

02
Pain Points

Previous Hurdles

Improving the ambassador program was a significant challenge, as the old process involved manually tracking ROI using Excel, dealing with long email threads, and significant time spent by multiple employees on routine tasks like handling payments and communication. The goal was to create a scalable and engaging program that eliminated these inefficiencies.

03
The Solution

Embracing Zealot: A New Direction

Not only has No Cow unlocked a new revenue stream, the brand has been able to scale the program to 100's of members. One single view, and one single platform to manage all their members. Over the course of a few months, No Cow has seen:

•5x ROI Generated (including all program costs)
•Generated thousands of pieces of UGC •700% increase in referred sales

With Zealot, No Cow was able to:

Switch to an easy platform that manages thousands of ambassadors and takes care of sales tracking, social media metrics, affiliate links, commission payments, building a content library, and creating data dashboards. No more spreadsheets!

Reduce reliance on paid ads and expensive influencers today.

Risk free. No annual contracts required. Money back guarantee.

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Questions
001
005
Can you tell us more about your initial goals when you started the ambassador program in and how Zealot helped you achieve them?
No Cow's Response:
Our initial goal for starting the ambassador program in was to encourage our brand fans to share their positive experiences with No Cow and help us build brand awareness while driving new customer referrals. Zealot played a critical role in achieving these goals by providing us with a platform that streamlined our ambassador program and kept our ambassadors engaged, which was not possible before Zealot.
002
005
What specific challenges were you facing when managing your ambassador program through email and spreadsheets, and how did Zealot address those pain points?
No Cow's Response:
Managing our ambassador program through email and spreadsheets posed several challenges, including low engagement levels beyond 20 ambassadors. Zealot helped us overcome these challenges by simplifying the process of creating missions, automating various aspects of ambassador management, and reducing the manual work our team had to perform.
003
005
You saw a significant increase in referred sales and the collection of user-generated content within just 60 days after onboarding with Zealot. Can you elaborate on how Zealot played a role in this growth?
No Cow's Response:
Zealot played a significant role in the rapid growth of our ambassador program. Within just 60 days of onboarding, we welcomed nearly 200 ambassadors, collected over 50 pieces of authentic user-generated content, and even conducted a survey that led to the introduction of a new product flavor. Zealot's gamification, automation, and social engagement features were instrumental in achieving these results.
004
005
Your switch to Zealot allowed for gamifying advocacy and automating various ambassador management processes. How did these features contribute to the success of your ambassador program?
No Cow's Response:
The gamification feature of Zealot allowed us to create missions and send them to hundreds of ambassadors with a simple click, either through text or email. This made it easier for us to get our ambassadors involved in campaigns and product launches. The automation capabilities of Zealot streamlined the entire ambassador management process, including reminders, application approvals, payments, and content approvals, enhancing our efficiency.
005
005
Can you share some insights on the benefits of using Zealot to measure ROI, both in terms of referrals and earned media value (EMV) from ambassador-created content?
No Cow's Response:
Zealot provided us with the ability to measure the ROI of our ambassador program, encompassing both referrals and the earned media value (EMV) derived from content created by our ambassadors. This data-driven approach helped us evaluate the impact and effectiveness of our program accurately.
006
005
How has the scalability and ease of managing your ambassador community improved since transitioning from spreadsheets to Zealot?
No Cow's Response:
Transitioning from spreadsheets to Zealot significantly improved the scalability and ease of managing our ambassador community. We no longer needed to hire more full-time program managers, as Zealot allowed us to handle a larger number of ambassadors more efficiently.
007
005
With the success you've seen, like the introduction of a new flavor from survey insights, are there any new strategies or plans you have in mind for your ambassador program's future growth?
No Cow's Response:
Based on the success we've experienced, we plan to continue growing our program and explore placing our best ambassadors into more lucrative reward tiers. Additionally, we are looking to migrate our loyalty, ambassador, and influencer program onto the Zealot platform in the first quarter of 2024. This will further enhance our brand community's growth and engagement, with ambassadors actively contributing to brand awareness and interaction.