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Zealot gamifies ambassador marketing.
Unlike other platforms out there that only allow you to reward ambassadors via commission, Zealot also gives you the ability to create specific missions and rewards that help maintain a higher level of engagement.
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How Bubble's Ambassador Program Helped Skyrocket Sales by 900% to Reach $85 Million
In the ever-evolving world of skincare, one brand stands out for its unique approach to marketing and community building: Bubble Skincare.
Launched in 2020, Bubble has rapidly become a familiar sight on the shelves of major retailers like Walmart, CVS, and Ulta. But now, the brand is setting its sights on a new frontier: college campuses.
A Dedicated Ambassador Program for Colleges
Bubble's founder and CEO, Shai Eisenman, understands that college students possess unique needs and challenges.
To address these, Bubble is launching a dedicated ambassador program, aptly named Bubble on Campus. This initiative is kicking off with partnerships at 13 prestigious universities, including Baylor University, Clemson University, Ohio State University, and The University of Indiana.
The essence of Bubble on Campus lies in its recruitment of students to serve as brand representatives or ambassadors. These individuals are tasked with promoting Bubble through word-of-mouth and social media, leveraging their personal networks to spread awareness.
Starting with 1,800 college representatives and 30 ambassadors, Bubble aims to foster brand loyalty, drive sales, and educate the campus community about their products.
Perks and Responsibilities of Being a Bubble Ambassador
Ambassadors and representatives enjoy a 10% commission on sales generated through their personal links, along with earning opportunities through brand-directed missions.
These missions range from social media activities to in-person engagements, like taking pictures with Bubble products at Walmart. Representatives, who are expected to invest more time, receive additional perks such as stipends for hosting events.
One distinctive aspect of the program is the requirement for representatives to post about their involvement, unlike ambassadors who are encouraged but not mandated to do so.
They're also encouraged to engage in social media takeovers, host giveaways, and promote their affiliation with Bubble on platforms like LinkedIn. Moreover, attending brand training sessions is a key component of the program, ensuring representatives can authentically advocate for Bubble.
The Community at the Heart of Bubble
Bubble's approach to marketing is deeply rooted in community engagement. Eisenman highlights the importance of the community, which is central to everything Bubble does. This is evident in the brand's allocation of resources, with a significant team dedicated to community initiatives compared to a smaller team for influencer relationships.
The brand's community, primarily aged between 13 and 25, has been instrumental in shaping product formulations and names. Bubble's director of community, Marianne Robinson, emphasizes the role of passionate, skincare-obsessed college students in bringing the brand to life on campuses.
Bubble's Growth and Future Prospects
Bubble's innovative approach to marketing and community engagement has resulted in significant growth, with sales increasing by 900% from 2022 to 2023. The brand is expected to reach $85 million in sales in 2023, a testament to its successful strategies and the loyalty of its community.
As Bubble ventures into college campuses, it's clear that the brand is not just selling skincare products; it's nurturing a vibrant community and redefining how beauty brands engage with their audiences. With its dedicated ambassador program and community-centric approach, Bubble is poised to make an indelible mark on the college demographic, one campus at a time.